Light Rail Station Take Over Campaign

This Light Rail Station Dubs Takeover campaign was awarded the Hermes Creative Platinum Award

Hermes Creative Award

Overview

We injected light and joy into the new underground rail station that would be used by prospective students and parents touring campus. Our mascot “escorts” commuters through the station with inspirational messages, a multi-panel boop, a selfie wall, and branded stairs. The train platform itself contains deeper content to give commuters something to read while they wait for their train.

Skills: Campaign Design

Tools: Photoshop, Indesign, Illustrator