Branding & Visual Designs
HyreCulture
“This project lead to Partnerships with colleges faster than we anticipated”
Bradley
Overview
As the Design Director for Hyreculture, Bradley developed the full visual story for this new-aged thinking. Hyreculture was searching to change the hiring process by aligning employee goals with companies with mutual values. Bradley was tasked with building the full brand and art direction of Hyreculture.
Skills: Logo Design, Brand guidelines, Marketing pillars
Merchandise, UI/UX design, Wireframes
Tools: Photoshop, Illustrator, Indesign, Invsision, Sketch,
Bradley’s process at its core begins with these 4 elements:
Listen - Research - Concept - Refine
repeat as needed
Bradley began with Hyreculture by listening closely and often to the client. He continuously searched for feedback and guided the clients in better decision-making.
During these stages, both the founder and Bradley were communicating constantly on what the visual story and business goals were. Bradley always asked.
“what would make us different to the users?”
“What will make us more human and appealing to the next generation?”
“The traditional systems for students and recent college grads seeking employment can feel stressful, time-consuming, and impersonal. For employers, this process is also risky and expensive.”
Garrett Estoque Hopper // CEO & Founder
The Brand of Hyreculture
This quote was the core building block with how Bradley wanted to build the visuals. He wanted Hyreculture to stand for something, highlight that we are all human, and are individuals that can do amazing things. Bradley and the CEO wanted to build culture, create a real ladder to climb, and shape a meaningful future.
“Our brand system gives life to our messages and allow us to build emotional connections with our audience. They also capture attention, inspire, and personify the HyreCulture’s Values”
Garrett Estoque Hopper // CEO & Founder
Reflection
Bradley’s design leadership Lead to Garrett as CEO to continue to pursue the set values of Hyreculture. The pace and growth of their vision for Hyreculture made a lasting impact faster than both could imagine.
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