Art Direction & Graphic Design
Admission’s Print Campaign
“This New Art Direction lead to the largest freshman class in UW’s History in 157 years.”
Creative Lead
Overview
As Lead Designer for University Marketing, Bradley spent the past 4 years partnering with the admissions office to revamp their recruitment print materials. This campaign was a series of print brochures and booklets starting with a blank canvas. The admission office gave Bradley an opportunity to fully recreate the design direction of their core recruitments.
Skills: Research, Brainstorm, Concept Presentation
Tools: Indesign, Photoshop
The end of this campaign was the Welcome Pack.
With this new art direction, we had the opportunity to really give these new dawgs some pride to share. The Welcome pack (to the left) contained a UW poster to be shared on social with their acceptance letter. Below os a small social media sample of what that impact looked like.
This campaign overhaul sparked a strong partnership between Admission’s Office and Marketing.
This project's fruits have led the Marketing Design team to continue to dedicated resources and strategic support for admissions. Each year this project has become more focused on the audience and research.
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Below you can take a look at other projects.